New Design Not working For You?

If the new page layout is not working for you, please Contact Me and let me know what device, operating system, and web browser (with version numbers) you are using so I can attempt to get the layout working for your setup.

About the Redesign

If you visited this site prior to September 15th, 2018, you've no doubt noticed that I've since launched a complete redesign of the website.

If you're not happy with the new design, I sincerely apologize. I would have preferred to keep the old desktop design, but considering the majority of my site's users are now accessing the site from small-screen, touch-enabled, mobile devices, and considering Google is now penalizing websites for not being mobile/thumb friendly, I was left with no choice but to switch to a responsive, mobile-first design.

The good news is that now that I have combined the three separate versions of the site (mobile, desktop, and ad-free member) into a single design, this will free up a ton of my time for working to make the mobile-optimized calculators more desktop/laptop friendly. In fact, some of the redesigned calculators already offer a desktop-optimized form that becomes visible when you increase the width setting of the calculator (within the "Calculator Preferences" expandable panel).

Thank you in advance for your help and patience as I work to improve the redesign.

-Dan

Calculator Preferences
Website Advertising Revenue Calculator Sign

Website Advertising Revenue Calculator

Whether you have no site, an existing site without ads, or an existing site with ads, this free online ad revenues calculator will help you to estimate the traffic or pages/posts your website or blog might need in order to achieve your advertising revenue goal. The calculator can forecast traffic from eCPM or RPM estimates, and includes an option to print out the month-to-month traffic and revenue forecast. The (L)earn tab includes:

  • What is the Online Advertising Revenue Model?
  • How do you earn money from the ads?
  • A powerful tool to help you achieve your goals.
Learn More

Selected Data Record:

A Data Record is a set of calculator entries that are stored in your web browser's Local Storage. If a Data Record is currently selected in the "Data" tab, this line will list the name you gave to that data record. If no data record is selected, or you have no entries stored for this calculator, the line will display "None".

DataData recordData recordSelected data record: None
Ad revenue goal:

Advertising revenue goal:

Select the time period you will be entering a goal amount for and then enter the associated amount (without dollar sign or commas). I recommend you simply enter an amount you would be happy with, versus entering some outrageous and unrealistic figure.

Traffic growth:Traffic growth:Monthly traffic growth percentage:Monthly website traffic growth percentage:

Website traffic monthly growth percentage:

Enter the monthly percentage by which you expect your website traffic to grow by, but without the percent sign. Note that newer sites tend to grow by a larger percentage (5-40%) and older sites tend to grow by a smaller percentage (.5 - 1%). In either case, be conservative.

Mon 1 visits:# visits 1st month:Number of visits for first month:Number of visits for first month (if no current traffic):

Number of visits for first month (if no current traffic):

If you have no current traffic enter the number of visits you expect to get in the first month. The calculator needs this number to act as a primer for forecasting future traffic.

If No Current Ad Revenue:If No Current Ad Revenue:If No Existing Advertising Revenues:If No Existing Advertising Revenues:

If No Existing Advertising Revenues:

If you have no current ad revenues you must choose either RPM or eCPM and estimate the associated inputs. If you have existing ad revenues you can skip this section (your existing revenue metrics will be used for the forecast).

RPM (Revenue Per 1,000 visits):

Enter the dollar amount you expect to earn from every 1,000 visits to your website or blog, without the dollar sign or commas. This figure can run anywhere from $1 to $30 or more, depending on your niche, but be as conservative as possible. Note that RPM typically stands for Revenue Per 1000 Pageviews, but this calculator bases its calculations on Revenue Per 1000 visits.

eCPM (Effective Cost Per 1,000 Impressions):

If you choose to use this method of forecasting ad revenues, enter the CTR, CPM, and IPV. Again, be conservative.

CPC:CPC:CPC (Cost Per Click):CPC (Cost Per Click):

CPC (Cost Per Click):

Enter the average dollar amount you expect to earn from each ad click, without the dollar sign or commas. Depending on your niche and the ad clicked, this can run anywhere between $0.01 to $15.00 or more. A conservative figure might be $0.10 (ten cents).

CTR:CTR:CTR (Click Through Rate):CTR (Click Through Rate):

CTR (Click Through Rate):

Enter the click through percentage rate you expect from your ad impressions, without the percent sign. A conservative figure might be 2.5, meaning every 2.5 times an ad is viewed on your site a visitor clicks on it.

IPV:IPV:IPV (Ad Impressions Per Visit):IPV (Ad Impressions Per Visit):

IPV (Ad Impressions Per Visit):

Enter the expected number of ad impressions per visit. A conservative figure might be 1.5.

If Existing Traffic and Pages:If Existing Website Traffic and Pages:If Existing Blog/Website Traffic and Pages:If Existing Blog/Website Traffic and Pages:

Existing Blog/Website Traffic and Pages:

If you have existing traffic to your blog or website, complete this section. Otherwise leave blank.

Current # visits:

Current number of visits:

Select the traffic period and enter the associated number of visits you are currently getting to your site.

Cur # pages:Current # pages:Current number of pages:Current number of pages:

Current number of pages:

Enter the current number of web pages or blog posts. The calculator will use this figure to calculate how many pages/posts you might need to generate the traffic needed to achieve your revenue goal.

Existing Ad Revenues:Existing Advertising Revenues:Existing Blog/Website Advertising Revenues:Existing Blog/Website Advertising Revenues:

Existing Blog/Website Advertising Revenues:

If you have existing ad revenues, for each source enter the name (optional), select the period, and enter the amount. The calculator will use your current Revenue Per 1,000 visits to forecast your future ad revenues.

Ad Revenue SourceRevenue PeriodAmount
Forecast:Forecast:Forecast:Forecast:

Forecast:

Select the forecast start month and enter the start year, click the "Forecast Advertising Revenues" button, and then scroll down to view the results.

Begin revenue forecast:

Begin revenue forecast:

Select the starting month and enter the 4-digit starting year.

Tap the text for a description of each row result.

Traffic Levels Needed to Achieve Goal:

This section will estimate the number of visits your site will need to be getting in order to achieve your advertising revenue goal.

Traffic Levels NeededTraffic Levels Needed to Achieve GoalTraffic Levels Needed to Achieve GoalTraffic Levels Needed to Achieve Ad Revenue Goal
Forecasted RPM:Forecasted RPM:Forecasted RPM (revenue per 1000 visits):Forecasted RPM (revenue per 1000 visits):Forecasted RPM (revenue per 1000 visits):

Forecasted RPM (revenue per 1000 visits) row:

This is either the entered RPM from above, or the RPM calculated from your eCPM entries. If you entered existing revenues this field will be blank as your actual RPM will be used instead.

GoalPer DayPer WeekPer MonthPer Year
Rev:Rev:Revenue:Goal Revenue:Goal Revenue:

Goal revenue row:

The is your entered goal revenue converted to other meaningful time frames.

Vis:Vis:Visits:Goal visits:Goal visits:

Goal visits row:

Based on the forecasted RPM, this is how many visitors you might need to achieve your goal per day, week, month, and year.

Current Traffic and Revenue Levels:

If your site has no current traffic or ad revenue, this section will not apply. If your site has existing traffic but no existing advertising revenues, only the top portion of this section will apply. If your site has existing traffic and existing ad revenues, both portions of this section will apply. Whichever is the case, scroll down to view projected traffic growth chart.

Current Traffic and RevenueCurrent Traffic and RevenueCurrent Traffic and Revenue LevelsCurrent Traffic and Revenue Levels
Current RPM:Current RPM:Current RPM (revenue per 1000 visits):Current RPM (revenue per 1000 visits):Current RPM (revenue per 1000 visits):

Current RPM (revenue per 1000 visits) row:

If you have existing traffic, this will either be the actual RPM or your forecasted RPM, whichever applies. If your site has no traffic this field will be blank.

VisVisVisitsVisitsPer DayPer WeekPer MonthPer Year
Cur:Cur:Current:Current:Current visits:

Current visits row:

This your current traffic translated into per day, week, month, and year.

Pg:Pg:Per pg:Per page:Visits per page:

Visits per page row:

This the average number of visits for each page you have on your site, translated into per day, week, month, and year. These figures will be used to estimate how many high quality content pages you might need to build to achieve your goal.

RevRevRevenueRevenuePer DayPer WeekPer MonthPer Year
S#1:S#1:Src #1:Source #1:Source #1:

Source #1 row:

If you entered revenues for source number 1 above, this is that amount translated to other meaningful reporting periods.

S#2:S#2:Src #2:Source #2:Source #2:

Source #2 row:

If you entered revenues for source number 2 above, this is that amount translated to other meaningful reporting periods.

S#3:S#3:Src #3:Source #3:Source #3:

Source #3 row:

If you entered revenues for source number 3 above, this is that amount translated to other meaningful reporting periods.

S#4:S#4:Src #4:Source #4:Source #4:

Source #4 row:

If you entered revenues for source number 4 above, this is that amount translated to other meaningful reporting periods.

Tot:Tot:Total:Total revenue:Total revenue

Total revenue row:

This is the total of all existing revenues converted to other reporting periods.

Pg:Pg:Page:Per page:Revenue per page:

Revenue per page row:

This is how much you are earning for each page you have built for your site, converted to each reporting period.

If you would like to save the current entries to the secure database, tap or click on the Data tab, select "New Data Record", give the data record a name, then tap or click the Save button. To save changes to previously saved entries, simply tap the Save button. Please select and "Clear" any data records you no longer need.

Feedback AppreciatedFeedback Greatly AppreciatedYour Feedback Would Be Greatly AppreciatedYour Feedback Is Greatly Appreciated
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Tip

Help and Tools

Help and Tools:

This section, which you can Unstick or Hide in the Calculator Preferences (just above the top of the calculator), contains the following tabs (content too long to fit within bordered frame can be scrolled up and down):

About: Click this tab for an introduction to the calculator.

Instructions: Click this tab for step-by-step instructions for using the calculator.

Terms: Click this tab for a list of the descriptions that are located within each popup help button (info icons).

PCalc: Click this tab for a handy "pocket" calculator you can use when you need to calculate an entry needed for the calculator.

Data: Click this tab to save a set of entries or a note in between visits. Entries and notes will be stored to your web browser's local storage (if supported by your browser of choice), meaning they can only be recalled with the same device and web browser you were using when you saved them. If you'd like to save entries and notes between devices you can do so by subscribing to the Ad-Free Member Version.

 

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